Browsing by Subject "Caso de estudio"

Browsing by Subject "Caso de estudio"

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  • Del pino henostroza, Angela; Echegaray Luna, Diego; Manrique Campos, Jorge (2017-01-30)
    La presente investigación plantea la necesidad de conocer cómo construir una marca fuerte para una empresa social basándose en el modelo de Kevin Keller, incluyendo el planteamiento de la propuesta de valor, la definición ...
  • Cespedes, Frank V.; Miguel, María Fernanda; Urdapilleta, Laura (2017-08)
    In August 2017, Cumplo’s Founder Shea and CEO Kirberg meet to discuss growth and strategy issues faced by this Chilean fintech startup. What sales and marketing strategy will best foster the compny’s growth? Are changes ...
  • Tasner, Paul (TED Residency, 2017-06)
    It's never too late to reinvent yourself. Take it from Paul Tasner -- after working continuously for other people for 40 years, he founded his own start-up at age 66, pairing his idea for a business with his experience and ...