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|Title:||Serving Shareholders Doesn’t Mean Putting Profit Above All Else|
Capital y Acciones
Métodos de gestión
|Publisher:||Harvard Business Rewiev|
|Abstract:||In a recent paper we offer a different perspective, one that we believe is perfectly consistent with the fiduciary duties of corporate directors: Companies should maximize shareholder welfare, not value. Our starting point is that shareholders care about more than just money. Many shareholders pay more for fair-trade coffee, or buy electric cars rather than cheaper gas guzzlers, because, using the current economic lingo, they are prosocial. They care, at least to some degree, about the health of society at large. Why would they not want the companies they invest in to behave similarly?|
|Description:||Artículo en línea.|
|Appears in Collections:||Biblioteca Digital|
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